A tool that helps you to start working on a feature or idea keeping in mind users, problems and context.
Available in English, Русский.
Very often when we get a description of a new feature (or a new idea about how to improve our product comes to our mind), we start working on a concrete solution. Or even start polishing small details of this solution. In other words, we jump fast from so-called “problems area” to “solutions area”.
Yes, we can understand the initial user problem, which should be solved by the new feature. But all problems have their root causes (and that is what sometimes missed). It’s also important to think about the context of usage because it can create new (even smaller) problems. And of course, we must think about the real value proposition which we are going to deliver to our users. Altogether, there are quite a few things that we forget about.
And you can use Feature Canvas even in a “wildlife”, i.e. not only for product features but for different “non-digital” ideas.
Basic version consists of 7 blocks with simple yet powerful questions which can help you to dive into problems area and deeply understand new feature or idea.
Sometimes it can help you to realize that there is no reason to build feature: there are no real problems behind it or customer’s value proposition is not clear. So you can throw away this idea with a clear conscience. Or it can show you some blind spots in understanding of your customers and nudge you to make some research.
Basic version is suitable for almost all types of features/ideas. It can be used during grooming or planning sessions to synchronize the entire team about feature details. Or during different brainstorming sessions to engage all teammates and put everyone on the same page.
Full version is like a thoughtful and detailed analysis of idea/feature. It consists of two major blocks: analysis area and planning area (bold vertical line separates them).
“Analysis area” contains all blocks from basic version plus two additional blocks. It helps you to broaden the understanding of your customers and prepare more data for other blocks (planning area).
“Planning area” allows you to think about what might be required for feature implementation. And what we (as a creators/business) want to achieve: what our goals, how can we measure it.
Feature Canvas is distributed under a Creative Commons Attribution-ShareAlike 4.0 International License. You are free to use it at a workshop in your company or in your course you are teaching, even if you are charging money for it.